Flood Relief: Back to School Campaign

Urubamba Sacred Valley, Cusco, Peru, 2010

In 2010, Chokechaka collaborated with World Ayni and Camino Verde to raise over $7,400 for families affected by severe flooding in the Cusco region. The campaign helped children return to school on March 1st, Peru's academic year start date. The initiative successfully distributed 427 backpacks filled with school supplies (notebooks, pens, pencils, erasers, rulers) and hygiene kits (towels, toothbrushes, soap, toilet paper).

Background:
On January 27th, 2010, the Peruvian government declared a 60-day state of emergency in Cusco due to torrential rains and flooding. The disaster affected approximately 10,000 people, destroying over 2,000 homes and leaving many without water and basic services. Eight provinces, including Puno, Calca, and Urubamba, suffered serious damage to communication systems, transportation infrastructure (roads and bridges), and public utilities.

Impact on Urubamba Province:
The Province of Urubamba—encompassing Urubamba, Machu Picchu (Aguas Calientes), Huayllabamba, Maras, Yucay, Chinchero, and Ollantaytambo—was severely impacted. According to the Provincial Municipality's report:

  • 1,194 families (5,967 individuals) lost their homes completely

  • 2,172 families (10,460 individuals) experienced substantial property damage

  • Several areas suffered 100% devastation

The campaign, coordinated by Camino Verde, World Ayni, and Chokechaka, provided essential school supplies at an estimated cost of $25 per child, helping families rebuild their lives during this critical time.